Every great sign begins with a clear understanding of your brand’s personality and messaging hierarchy. We’ll guide you through defining primary vs. secondary messages, choosing a typeface that matches your logo, and ensuring consistency across all touchpoints.
No amount of style outweighs readability. We cover the 4.5:1 contrast ratio standard, optimal font sizes for different viewing distances, and the subtle art of balancing text weight with background patterns or images.
Effective signage tells a story in three steps: grab attention, convey information, and guide action. We’ll share our proven approach to sizing headlines vs. body copy, using arrows and color blocks for seamless wayfinding, and avoiding decision-fatigue in complex facilities.
A cohesive icon set—matched in stroke weight and scale—unifies your environment. We provide a palette of custom line-icons you can drop into any project, plus guidelines on pairing them with photography or graphics for maximum impact.
The difference between good and great signage often lies in the details: edge-lit acrylics, brushed metal accents, dovetail mounts, and subtle back-lighting. We’ll highlight finishing options that elevate your signs from functional markers to branded statements.
Ready to see these best practices in action? We can conduct an on-site signage audit or build a digital prototype so you can experience exactly how these design choices work in your space.